Bike Segmetn

CHAPTER 1 INTRODUCTION 1. INTRODUCTION 1.1 GENERAL INTRODUCTION TO THE STUDY Two-Wheeler industry is one of the largest industries in the go sector of global market. Being the leader in harvest-feast and process technologies in the manufacturing sector, it has been recognized as one of the drivers of economical growth. During the lastly decade, well¬-directed efforts have been made to provide a new look to the automobile policy for realizing the sectors intact potential for the economy. The liberalization policies have led to continuous maturation in competition which has ultimately resulted in modernization in line with the global standards as well as in substantial cut in prices. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the community in the middle income group. Presently many international brands deal Honda, Suzuki, etc. are competing with Indian brands such as bomber Honda, Bajaj, and T V S, Kinetic etc. to capture Indian markets. These aggressive marketing strategies have resulted in making the consumer the study key for success in the industry.

Each product pass is now designed to meet and exceed the expectations of the consumer. But taste consumer behaviour and knowing consumers is never simple. And it is more difficult that to rede what a consumer perceives about the product. Customers may say one matter but do another. They may not be in touch with their deeper motivations. They may respond to influences that change their minds at the last moment. Small companies such as a corner grocery store store and huge corporations stand to profit from understanding how and wherefore their consumers buy. .1.2 THEORETICAL BACKGROUND OF STUDY 1.2.1. Market The term market may be considered as a convenient meeting place where buyers and sellers rumple together for the exchange of goods and services. Market means a group... If you neediness to get a full essay, order it on our website: Orderessay

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