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Journal of Hospitality & touristry Research hypertext transfer protocol://jht.sagepub.com Restaurant Franchisees consume of the Relationships Among the Determinants of Franchisors Entrepreneurial Strategy Processes Hoon-Ku Sul and Mahmood A. Khan Journal of Hospitality & Tourism Research 2006; 30; 427 DOI: 10.1177/1096348006290113 The online version of this article send word be found at: hypertext transfer protocol://jht.sagepub.com/cgi/content/ crochet/30/4/427 Published by: http://www.sagepublications.com On behalf of: International Council on Hotel, Restaurant, and Institutional Education Additional services and discipline for Journal of Hospitality & Tourism Research can be found at: Email Alerts: http://jht.sagepub.com/cgi/alerts Subscriptions: http://jht.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations http://jht.sagepub.com/cgi/content/refs/30/4/427 Downloaded from http://jht.sagepub.com at University of Surrey on July 19, 2009 RESTAURANT FRANCHISEES VIEW OF THE RELATIONSHIPS AMONG THE DETERMINANTS OF FRANCHISORS ENTREPRENEURIAL outline PROCESSES HOON-KU SUL Pukyong National University MAHMOOD A.

KHAN Virginia Polytechnic Institute & State University The determinants of entrepreneurial strategy processes in franchising were identified as external environment, entrepreneurial strategy, mechanistic-organic structure, and financial performance. The primary purpose of this study was to explore a model that examines the relationships among the external environment, entrepreneurial strategy, mechanisticorganic structure, and financial performance of restaurant franchisors from the perspective of the franchisees. Structural equation modeling (SEM) was employed to stop this exploratory model. The final structural model indicated that franchisors external environment forces such as competition, politics, technology, and price wars are perceived as having a negative effect on franchisors... If you want to give out a full essay, order it on our website: Orderessay

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