Dyson's Case Study

CASE STUDY n°2: DYSON

1) Analyze of the strategical capabilities of Dyson

The strategic capabilities are a set of capacities, resources, and skills that create a long-term competitive advantage for an organization.
In this case study, the Dysons smart set is present worldwide, in particular in 46 countries and is supplying competitive market such as Japan, USA, China. In addition, carrefours are marketed as innovative, robust, different and more efficient than the early(a) companies products. Each product proposed by Dyson is distinctive.
Most importantly, the play along generally focuses on the engineering and design of its products. These two points are the very strength and make the difference of Dyson. Indeed their investment in R& amp;D has quadrupled in between 2004 and 2009 in sight to stay competitive. There is a strong company spirit / corporate spirit in Dyson R&D, they encourage engineers to develop prototypes and push them to create innovation. 
Half of the lettuce are reinvested in the research and into new ideas, prototypes.
Dysons outline is also to promote the idea that every Dysons product is an innovation.
Finally Dyson believes in the protection of its patent in order to maintain is competitiveness.



This is the reason why Dyson is not subcontracting the manufacturing of its products (unlike Apple for instance) and is managing twain design engineering and manufacturing.

2) To what extend the strategic capabilities of Dyson could be imitated by competitors?
Competitors, especially in these areas, could imitate several capabilities of the Dysons company:
* Technology and design (technological product, bright colors, durability). However the competition would contribute difficulties to copy because of the large number of patents on Dysons innovations. They train the possibility to create a product that looks the same and seems to gull the same capabilities.

* Cost efficiency: Its possible for competitors to copy the motion strategy...If you want to get a full essay, order it on our website: Orderessay



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