Global Forces and the European Brewing Industry

GLOBAL FORCES AND THE EUROPEAN BREWING INDUSTRY
-Assignment 1



Table of contents
Global Forces and the European Brewing Industry-----------1
Introduction--------------------------------------------------------------2
PASTEL------------------------------------------------------------------2
Porters Five Forces--------------------------------------------------4
Impact of Trends on the Companies-----------------------------5
Strengths and weakness of Companies------------------------5






Name: Brighton Mwamba
Town: Kitwe



Introduction
This case illustrates how global forces cast impact on the European brewing sedulousness and how touch entities are trying to rise above the obstacles. Although the governments instituted restrictions and awareness campaigning, these companies are prevailing over by consolidation through acquisition, alliances and stopover within the industry. These organisations are engaged on expanding their existence into appear markets while some other companies are concentrating on entry and branding.Furthermore, these companies are fighting to reduce the cost of overall manufacturing by cutting cost of packaging.




Question 1(i)
PESTEL
The European brewing industry will be analysed using the general factors of Political, Economical, Social, Technological, Environmental, and Legal (PESTEL) abridgment as follows respectively.
Political Factors
The governments are campaigning strongly against drunk driving, affecting the tendencies of drinking in restaurants, pubs and bars which is also know as on-trade. Governments are initiating social events stressing the harmful effects of alcohol on human health. Excessive alcohol consumption resulting into committing crimes attracts heights penalty fees.
Economical factors
there are popular measures and strategies handle new product brands, acquisitions, and mergers in the brewing market these days. There is a great shift from on-trade sales to off-trade...If you want to dispirit a full essay, order it on our website: Orderessay



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