Good Year

Summary Goodyear: The Aquatred Launch

Wholesale and Retail Channels for Replacement Tires

producer wholesaler seller/dealer end-users

* Wholesale
1. Oil companies (resold through franchised or company-owned gas stations or service stations) declining, greater contender at retail level
2. Large retailers (mass merchandisers, warehouse clubs)
3. Manufacturer-owned outlets
4. Independent dealers (strictly wholesalers no retail operations, resold to car dealers, service stations, small fencesitter dealers, some other secondary outlets 10% -, dealers who both sold tires at retail and resold to other dealers or secondary outlets 40% - , dealers who bought tires to to resell in their own retail outlets and did not resell to other outlets 50%.

* Retail
1. Garages/service stations: small, sold private label tires and brand tires to combat price pressure from larger outlets <gaso place, tires, auto function>
2. Warehouse clubs: large, limited brand selection changing concord to deals, disordered price <diverse goods, minimal in-store service other than installation>
3. plug merchandisers: owned and operated by tire manufacturers, oneness brand of tires <tires, range of auto services>
4.



Small indie tire dealers: operate in one or deuce outlets, started single-brand, added additional, private label tires <tires, installation, auto services>
5. Large independent tire chains: multibrand discounters, 30-100 outlets, major brands, private label, low price, noble volume <all kinds of tires>
6. Other: full-service auto supply stores, low price (resented by independent dealers)

Manufacturers

Small independent

Large independent

Mass merchandisers

Garages/service station

Warehouse

Others

Goodyears Distribution Structure

4,400 independent dealers (50% sales) only 2,500 consistent level of sales, maintained major Goodyear retail displays and offered full line of...If you want to get a full essay, order it on our website: Orderessay



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