1932-8036/20080587
From Mass to Networked Communication: Communicational Models and the Informational Society
GUSTAVO CARDOSO
University of Lisbon â€" ISCTE
Focusing on the analysis of the more(prenominal) widespread media in our societies â€" television â€" this paper addresses what is considered to be the staple fiber characteristic of the current media system, that is, the networking between neighborly and mass media. During the abide 15 years, we have witnessed a vast change in the media landscape. A change, not only due to technological intro in mediation devices themselves, but also in the ways users have chosen to well-disposedly appropriate them, and consequently, how they have create bare-assed mediation processes. Change in mediation has been, during the hold up few years, the focus of the analysis of many scholars in the social sciences. We have gone beyond a discourse stumper based in mass communication and into a communication model based in networked communication. This paper addresses what it is suggested to be the networking communicative model of informational societies.
A communicational model shaped by three main features: 1) Communicational globalization processes; 2) Networking of mass and interpersonal media and consequently, networked mediation; and 3) Different degrees of interactivity usage. The second part of this paper deals with what is argued to be the new communicational paradigms giving rise to a new media system: 1) Rhetoric mainly built around locomote image; 2) New dynamics of accessibility of information; 3) Users as innovators; and 4) Innovation in news and entertainment models.
Introduction As Roger Silverstone argues (2005), the growing centrality of the media in the exercise of power and in conducting our nonchalant life, places the study of mediation at the top of the agenda of social research, requiring the understanding of how the processes of mediated communication shape both smart set and...If you want to get a full essay, order it on our website: Orderessay
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