Project

Gillette affluence

Company Report

Brad McCoy

12/13/10

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Brad McCoy

Gillette ProFusion Razors Company Report

Introduction
The process of globalization has determined a serial publication of changes in the business environment that companies place. The competition increases, determining companies to ramp up innovative ways in which they can gain rivalrous advantage. At the same time, customers needs are changing much rapidly, forcing companies to invest in their research and flummoxment activity in order to develop products and services that are able to address these needs.
In such an environment, it is necessary for companies to develop trade campaigns that are able to identify and to anticipate the needs of customers and to develop messages for from each one customer category and its needs. In other words, it is very of the essence(p) that companies correctly identify the customer segment that seems to be the most profitable for the company in case, identify these customers bargain for motivation, develop the product or service in accordance with their needs, and move the right message to these customers.




Although the steps mentioned above seem to be easy to accomplish, the practice of marketers reveals the fact that it is quite difficult to hit these objectives, and that there are numerous companies, even large planetary ones, that are unable to correctly perform these activities. The result is be by poor sales, low profits, and an unsatisfactory image of the company.
In order to develop and implement a successful marketing strategy, it is necessary to rely on thorough market studies and analyses. In addition to this, given the fact that the customer should be in the center of the marketing strategy, the company should thoroughly analyze the indite of potential and existing customers in order to identify their purchase behavior, they buying motivation, and the needs that determine these aspects....If you want to get a full essay, order it on our website: Orderessay



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