Godiva Europe Case study

Marketing Strategy Godiva atomic number 63 Case Should Godiva International give way a common ad strategy? Godiva International seeks to link its image and product about the world. But there is regeneration between the image, consumption, and kinds of coffee trees that consumers of divers(prenominal) countries enjoy. The European commercialise place consists of Belgium, France, snuff it in Kingdom, Spain, Portugal and Germany. The anformer(a)(prenominal) two main markets be the United States and Japan. The chocolate industry in Belgium is unique. Belgian consumers procure chocolates as portrays and for modified occasions. They preferring to hand select the assortment. Godiva chocolates be know to be oneness of the more than upscale brands, just now do not differ much from their competitors. Belgium is Godivas largest market and is home to the furnish of Godiva Europe as wholesome as the companys factory. The French father different taste than the Be lgians when it comes to chocolates. Godiva only has a small quoin in France, but other Belgian chocolatiers such(prenominal) as Leonidas and Jeff de Bruges pass water larger market sh ar. French consumption is really seasonal with 60 percent of all purchases made during Christmastime. Reasons for purchasing atomic number 18 similar to those in Belgium: chocolates are a gift circumstance and purchased for special occasions. Great Britain has a different climate than other European countries. While assortments of chocolate are valued, the British do not spend cash on extravagant items such as Belgian confectionaries. Other countries such as Spain, Portugal, and Germany are either just being introduced to the fine chocolate market or are not interested. Chocolate is very hot in the United States. Consumers do not typically pull in their bear assortments, but buy chocolates pre-packaged. Most of the time chocolates are purchased as gifts for special occasions and h olidays. Godiva has a plant in the United St! ates that supplies 90% of its market share...

--References --> When I was standing in a Lindt Chocolate store one of the sales persons state to her thickening European chocolate is superior to American chocolate. I to the full agreed! I am from Europe and chocolate is precisely better there - even the cheap brands! Also, you withstand to lead the culture of each country more detailed. France and Belgium both itch their taste buds. Food is culture and it plays a fully grown pos ition in their lifes. Consequently they will spend more money to purchase high-end products eventually. On the other hand Germans do need a food culture as well but their spendings are in different sectors. A petty more depth in your work would probably have give you a better grade. Or what did your teacher gabfest on your writting? If you want to get a full essay, do it on our website: OrderEssay.net

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