Kodak strategic analysis

KODAK NEW ERA Strategy to Success Executive centering Course Group A Omar Mohammed Ali600110790 Alyaa Mohamed Abbas600111117 Heba Montasser600111119 Ahmed Osama600111079 Table of Contents caller-up overview ..................................................................................................................................... 3 Company analysis ....................................................................................................................................... 3 Corporate institution ................................................................................................................................. 4 SWOT Analysis .......................................................................................................................................... 5 EFAS Excel sidestep .......................................... .............................................................................................. 7 EFAS story ........................................................................................................................................... 7 IFAS Matrix ................................................................................................................................................ 8 IFAS annals ............................................................................................................................................. 9 SFAS Table ............................................................................................................................................... 12 SFAS level ......................................................................................................................................... 12 strategic Formulation..................................................................................... ........................................... ! 14 Strategic Implementation .......................................................................................................................... 17 Evaluation and affirm ............................................................................................................................. 22 Strategic Alternatives ................................................................................................................................ 25 Conclusion ......................................................................................................................................

.......... 27 References .......................................................... ....................................................................................... 28 Company overview Eastman Kodak Company is one of the world leaders in the development, manufacture, and marketing of both conventional and electronic imaging technology. The deal was founded in 1882 by George Eastman who is credited with commercializing photography. Originally, the word Kodak didnt mean anything. George Eastman skillful made it up. Today, the Kodak colors and name are among the roughly accepted scar images in the world. Kodak is the fifth most popular consumer brand in the U.S. In response to reduced revenues, the company hire George M. C. fisher cat, from Motorola Inc., as CEO in 1993. Fishers tenure began a serial publication of smorgasbords at Kodak: comprise?cutting measures were introduced, faster decisions were encouraged and in that location was a move towards proactive business strategies. An slack manager, Fisher replaced the rigid h ierarchical organization at Kodak and delegated dec! isions to line managers. The change in also resulted in a refocus of activities which resulted in reductions of 9,000 jobs oecumenic during 1994 and 1995 - almost 10% of the workforce. The company post a net income of $1,252 million in 1995. Kodak began to struggle financially in the late?1990s as a result of the turn down in sales of photographic film and its slowness in transitioning to digital photography (despite inventing the core technology used... If you want to sign a full essay, order it on our website: OrderEssay.net

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