Literature Review (critique)

net profit Technology Strategies front EnginesRe seek Parameters and JustificationGoogle is one if not the largest and fastest search engines , and is the central technology plectrum for almost profits users . Google has a standard traditional focus on meshwork Marketing . They seek to create and retain convenient customers by providing a rich mix of services , tools , and shopping centre to happen all or at least most of their colossal client s needs . A close find out at their website demonstrates a categorization of tools , links scrolling messages , news flashes , etc . and an copiousness of content br Contrastingly , hayseed has confidently brand their selling emphasis on virtual and network organizations with a dispatch mandate on establishing business partnerships Google has strived to remain easy and rec ognize cut maculation Yahoo strikes many as multiplex and varied . Not to say Google doesn t provide a variety of tools and cutting edge services , they do , entirely Yahoo is to a greater extent of a media driven company while Google corpse a technology driven companyStrategic ManagementIn support of these findings , jibe to Cindy McCaffrey , cope of Google s marketing department We have done nigh zilch to market the brand (Brown , 2006 ) Based on a closing early on to invest in advanced(a) technology , Google chose not to implement an active consumer marketing or ad campaign on or off reap . Because of this all the way focus on the user and delivering a product that stands to a risqueer place the rest , arguably 50 of all web searches scratch with GoogleKey Marketing Tools and await Results of the FutureIf anything is to be said about Google s Internet Marketing , it is the courteous ability to promote from within . Google is the biggest thespian when it come s to programs which have get going marketin! g tools onto themselves , i .e . Google , Froogle , Adwords , Google Directory , Google Blog , Search Google , Mobile and specifically Google Earth , which appears to the geographical tool of natural selection for both broadcast news division Google Inc .

indexes more(prenominal) than 1 one million million million URLs , thus providing access to the full text of 560 one megabyte thousand web pages . This means that a single search is the identical of a stack of more than 70 miles high in less than half a second . With searches operable in 10 languages and highly relevant search results , Google is the commencement exercise choice when using technology for communication , learning , and recreation (Varey 2001 ,.232Keywords : E-retailing , legal power and Global InteractionPromotion is largely via a targeted email data exploit system allowing personalization and offers relevant to individual consumers . Google makes sites touristed with users and attracts links from different sites - characteristics that search engines use in determine rankings It should be say that directories of this nature can be really wide in scope , or they could be more focused , in the nature of a trade directory . To check over contact with likely customers , e-retailers might consider something much more focusedIn technologically move countries , Google faces the emergence of government-backed rivals . Google offers country- and language-specific variants of its sites and requests of...If you want to get a full essay, ordain it on our website: OrderEssay.net

If you want to get a full information about our service, visit o ur page: write my essay