Marketing Communication

1. Introduction This promotional plan has been prepared for the organization, Gardenasia Pte Ltd, 240 Neo Tiew Crescent, Singapore 718898. found in 1999, Gardenasia is one arm of the Nyee Phoe Group and aims to provide a unique niche venue for special occasions, through the single venues of franjipani, bluesky and kranji loft. (http1) This is done by creating a secret garden right on in our own backyard, residing in the lush greenery of the Kranji Countryside, ply to the unique needs, lifestyle and requirements of each individual and to create a private sanctuary where our clients can relax, refresh, and revitalize their mind, body and soul. (http1) Basically, the promotional plan would be running from January to December, for the entire calendar social class of 2009. 2. Marketing Mix Analysis 2.1 Price Gardenasia is adopting the Product/Service-bundling strategy where different go and products such as food, settings and transport are bundled together in a package at a reasonable price. Gardenasia has a list of prices for the holding of events in the various venues, which can be found in Appendix 3 of the initial brief.

The packages price would therefore depend very much on the casing of event, the number of people accommodating, the elaboration of the setup, and the quality of food served. 2.2 Place Gardenasia is fit(p) at 240, Neo Tiew Crescent, which is blessed amidst the lush greenery of the Kranji countryside, a truly unique venue to host functions. A website at www.gardenasia.com is available for customers to view our events landscapes and the packages of events such as countryside retreats, weddings, birthdays, meetings, etc. Pictures of noncurrent events are also available in full prints on the website, to allow potential customers to have a first-hand look at the venues. 2.3 Product Basically, Gardenasia has various venues for the holding of events but the main ones are the Frangipani, Bluesky and Kranji Loft. These... If you command to get a full essay, order it on our website: Orderessay

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