Sony Ericsson Company

Company background Sony is one of the worlds most widely know electronics companies. Founded in Japan, the high society has grown from humble roots to a multinational giant. From the tape player to the Walkman to OLED TV, Sonys tradition of innovation has do it a profitable company for more than 60 divisions. As of July 2009, Howard Stringer was the companys chairman, CEO and president When Sony looked to go global with its products in the mid-1950s, it looked for a new bear on because the initials TTK were already taken. The company came up with its name by combining the Latin joint for sound, sonus, and the American word sonny. The company wanted a word that was not tack together in any language for trademarking reasons. Many within the company questioned the change because of the time spent on making its pilot program name known in the business world, but in 1958, the name was officially changed to Sony Corp. In 1960, Sony launched its U.S. branch. Eight years later, Sony assailable a branch in the United Kingdom. The company keep to grow in the 1970s, when it expanded into Spain and France in 1973. German operations were started in 1986. Swot analysis WEAKNESSES AND THREAT Referring to Exhibit 1, sales has slowed atomic pile advantageously since the beginning of the 80s.

In the domestic market, sales actually lessen by 7.22%. The overseas market expanded both in real terms and relative to total sales, but slowed down to around 10% a year. This can be seen as the vacuum period between one hit product, the Walkman, and its succession. As mentioned by Ibuka, business is conducted in a ten year cycle. However, in the eighties, the product faculty still take a few years to develop, but the time reaping the results and profits might be much less. As seen in the VTR example, both the VHS and important were developed by Sony. However, in a short time, Matsushita could know up with a competitive product based on Sonys technology. Therefore, it is fair to say that other... If you want to get a plentiful essay, order it on our website: Orderessay

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