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Table of content
Pages

* Executive summary2
* Corporation direction3-4
* accusation statement
* Corporate Philosophy
* Corporate goal
* Environmental analysis and forecasting5-10
* grocery analyze (STEEP)5-7
* Company analyze(SWOT)8-9
* Competitors analyze10
; Anatara resort Hotel
* Segmenting and targeting11-12
* Next categorys objectives13-14
* Action plan strategies and tactics15-18
* Marketing variety; 4Ps
* Business Implication19-23
- Resources needs to support strategies and meet objective
* answer of trading
* CRS
* Customer relationship
* Employees relationship
* References24

Section 1. Executive summary

The Golden trigon is located in ChiangRai, a small town, which sits at the merging point of the Thailand, Myanmar and Laos borders. Situated at the junction of the Mekong River.
The Golden trigon is a popular tourist spot often visited on day trips from Chiang Mai or Chiang Rai. The Golden Triangle is nine miles upriver from Chiang Saen and long tail boat trips between the two towns ar very popular.




Although The Golden Triangle is pretty much a tourist attraction, the views across the river to Laos and Myanmar are breath taking and in that respect are several pleasant hotel which afford panoramic views.
We confederation up business at Golden Triangle for our Hotel business with 4 stars. Once we set our hotel at golden triangle, on that point are a lot of competitors because of there are the spellbinding tourist destination. The main competitor is Anantara Resort.
This food marketing plan give show you clear definition about Thailands market and how we can able to survive the market. Planning market has a lot of crisis, issue, disadvantage or advantage but our guild remains to have opportunities in distribution product in Chiang-Rai market. This report show excellent of our company to STEEP analysis, companys SWOT, competitors and marketing mix....If you want to get a honest essay, order it on our website: Orderessay



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