Chupa chups strategic management analysis.

I Statement of the Problem 1) Company background Eric Bernat is the craftsman of Chupa Chups. In 1956, Bernat proposed the commercialisation of his idea, the firstborn sweet with a unbiased ball and a dun of timberland and the victory was immediate, in spite of the high price. In 1967 Bernat created the first foreign hoagie in France. Salvador Dalí, who in hardly one second invented the famous yellow daisy to which the achiever of Chupa Chups is attributed, created the design of the logo. In the alike(p) year, The Company replaced the stick of wood by the one of plastic, to a greater extent strong and safe. Bernat created another factory in France and began the international expansion of the caller-out. Now, Chupa Chups is distributed successfully everywhere of the world. all year, Chupa chups troupe sales anywhere in the world to a greater extent than 4,000 trillion units of chupa chups lollipop. 2) Recent problems THE parapet to Growth One barrier to growth in the confectionary market over the surveil period was a world- broad decline in the 0-15 year-old population, which constitutes the master(prenominal) consumer base for a wide range of products, including bubble-gum, lollipops and chocolate with toys.

Keep the leadership The company regulates employment and refinances debt to be qualified to adapt to the downfall of sales In uniformity with the actual spiel of world(a) downturn of consumption the Spanish candies multinational Chupa Chups is instantaneously realising that its sales in the world be losing pace. 3) Situation audit The Chupa Chups mathematical company is one of the worlds leading suppliers of confectionery products, with year-on-year sales increasing at a rate of more than 10 percent. The Chupa Chups Group owns factories in Spain, France, Russia, China and Mexico, with current projects in Brazil as encouragement as commercial companies in Spain, Germany, the... If you want to get a full essay, order it on our website: Orderessay

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