1.0 Table of content:
2.0 Overview
3.0 Research Methodology
4.0 Question 1
4.1 Most Important Factors
4.2 guest characteristics and profile
4.3 Competitive Analysis
4.4 Customer Attitude
5.0 Question 2
6.0 Question 3
2.0 Overview:
Backyard BBQ (BYBBQ) is a fast sustenance eating house chain that has a reputation for selling high tincture fast food and specialises in Aussie-styled burgers, fish and BBQ chicken with salads and chips as a side dish. BYBBQ is looking to expand their operations in Australia. One of the key drivers behind the heed decision to make out research into the possibility of expansion is the latest information provided by the Australian Bureau of Statistics (ABS) on average household phthisis on fast foods.
Additionally, the internal secondary research entropy collected by Backyard BYBBQ senior management has identified cardinal key themes for business expansion: convenience and quality of food.
BYBBQ management are concerned with the potential trend towards health food and the unhealthy stigma surrounding the high saturated plenteous content of fast food. Even against the backdrop of a sensed negative perception of fast food, the Australian fast-food market is worth $8.
8 billion. In addition, the ABS information reveals the average household expenditure on fast foods and meals out is considerably high compared to other food
breathing in categories.
3.0 Research Methodology:
Our research agency, Endmarket P/L has been approached to pioneer market research. The agreed research methodology is a soft research, randomly selecting respondents (300 people) to answer a face-to-face survey, gathering data in relation to consumer fast food attitudes. The research took mark at shopping malls and fast food outlets in the Sydney CBD everywhere a seven-day period.
With the data collected, Endmarket P/L presents this report to BYBBQ senior management to provide insight and...If you want to get a full essay, order it on our website: Orderessay
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