Lands' End

To:Barry Bender
From:Rachael Wild

Date:11/12/2009

Re:Lands’ close

Executive Summary

Lands’ curio used good planning strategies to expand their direct merchandiser business. Guaranteeing the satisfaction to their customers on all merchandise purchased. Prior to 2003 Lands’ End had two manufacturing facilities in Elkader and West Union, IA. They were closed and at this eon Lands’ End uses global sourcing to manufacture their product. Also in 2003 Sears acquired Lands’ End, it was give tongue to that the closing of the manufacturing plants had nothing to do with the skill. Lands’ End is now a store with-in a store at all Sears locations. In 2003 Sears Holding Corporation stock was down near $13.00, at this point in time it is at $65.00. Lands’ End acquisition is paying off.

The Plan

Lands’ End was started back in 1963 in a basement of Chicago’s old tannery district. www.landsend.com The Comp whatever started exchange racing sailboat equipment, rainsuits and some sweaters. As a transgress of the future planning process the company moved in one case the business started to grow in 1978 to Dodgeville, WI.





Lands’ End planning centering a component of attention on their main objectives that they give for, in “The Lands’ End Principles of Doing Business”. These eight principles lay the base of what the company stands for. Principle #3 states “Guaranteed. Period.® This guarantee states that if your not quelled with any item, simply return it to us at any time for an exchange or refund of its purchase price. This is a policy that Lands’ End lives by.

Lands’ End used a lot of creativity and expanded into dozens of countries around the world. They have highly-developed unique websites that use the local language and currency. Also, they have do US apparel and unique looks that appeal to the customers in...If you want to confirm a full essay, order it on our website: Orderessay



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