Quality is an abstract term so to define it is bit difficult. But I will depict doing that. “Quality is what satisfies the customer” (I have given this definition because you as a MBA are expected to think from customer commit of view) Quality of a harvest made by a company is always dependant on the type of product and more importantly on type of consumers they target.
Like for use Television manufacturers will always have TV’s with different picture theatrical role in market and as feeling increases so does the price. But manufacturers of soft drinks have a price that is affordable by all and moreover they bunch with health of a person so they cannot negotiate with the choice of their product.
Quality is something that gives three majors aspects to any product or overhauls that is Reliability, maintainability and Safety. It suggests standards maintained by the company maybe elevated or low. If its a good quality product so is the goodwill of the company.
Now quality is not always a myth neither it’s always a reality, so in a GD do abstain from taking a stance instantly.
REALITY
Talking about India, India has get dressed a Quality Council in 1997.
QCI provides strategic direction to the quality movement in the country by establishing recognition of India compliancy assessment system at the international level. QCI also has quality quality inspection bodies for regular quality assessment in any industry.
Quality helps in defining countries economy/gross domestic product and it’s stature in global map.
Example’s GERMANY is known to manufacture it’s high quality cars which has lush and are one of their type in the world bid Mercedes, Porsche, Smart etc.
INDIA is known for it’s services, which is of highest quality, in service sector industry which contributes more than 50% in GDP.
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