The New-Product Development make.
New- fruit development refers to product improvements, product modifications from the archetype product and new brands develop from its company`s sustain research and development. There argon 8 steps in the process of New-product development. Those are including of:
I. imagination generation
The new product suppositions are gene roved and pooled from internally; the management and research teams and staffs, and externally such as the customers, competitors, distributors and suppliers. These group of people pull up stakes pour out their ideas to draw a new improved product to their tables and most importantly in the markets, that allow for gained more profit to their company as the product are improved to fulfill consumers needs and wants.
II. Idea screening
After some ideas are pooled, there will be a screening process of those ideas that are considered the best idea will be spotted, while the poor one will be dropped as soon as possible. Usually a company do their screening by looking at the market size, product price, development time and costs, manufacturing costs and the rate of return of the product IF the idea that they use. Basically, the idea is evaluated based on the general company criteria. R-W-W Framework are also applied in considering the idea. Is it Real?, Can we Win?
and Is it Worth doing?.
III. construct development & testing
After considering the product to be develop, the product are then tested to the targeted consumers and will be consider the best one to be continue to production process as the product are highly demanded by the targeted consumers. For manikin toys for kids that are much safe and easy to clean. The targeted consumer are the parents and their barbarian, as the parent will think about the safety of their child while their child thinks about the aesthetics of the product that will attract them to play all day long.
IV. Marketing dodging development
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