Based on my study, I have reached the following conclusions:
1.Nintendo 3DSs current major competitors are the upcoming Sony NGP hold widget and the smartphone gamers.
2.Nintendo chose the correct strategy to enter the hardcore gaming merchandise by welcoming outside developers to create hardcore games for Nintendo
3.An online clear store is necessary for Nintendo to gain back the casual gamer market share.
The rest of this memo explains the basis of my conclusions. I will give in my analysis in three parts. The first part deals with identifying Nintendos competitors by unders
Background Analysis
Nintendo gaming systems (console and handheld devices) has found its time out among people who dont know much astir(predicate) video games and for those who wouldnt define themselves as hardcore gamers with exploring and believing in their blue-ocean strategy.
Until 2009, Nintendo has enjoyed a very successful absorb with the Wii console system but the company no prolonged has a competitive edge in casual and family fond games since its competitors launched a similar device which mimicked Wiis gesture cook solution: Sony move and Microsoft Kinect.
Sonys new portable handheld device NGP (Next Generation Portable) which will be released in the closemouthed future is Nintendo 3DSs biggest competitor in terms of ironware and in the hardcore gamer segment. Based on the gaming industry experts initial reaction, the NGP is the most-powerful portable game motorcar ever. The device features an OLED screen, multi-touch gaming gestures, built-in Wifi, and GPS. The specifications of NGP in comparison to the hardware of 3DS are far superior and sophisticated that it will bring up more to the hardcore gamers.
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