Swot Of Apple

Strength
-design
-the main reason apple products are so famous.



doctrine: Simple is best, think different, exercisingr friendly
-loyal customers
-has highest brand and repurchase rate, has steadfast rate of sales
-ease of use
-click wheel, itunes, Mac OS X, user friendly interface, truly straight forward
- itunes music store
-by using the music store advantage apple dominates the online music art by around 70%, one of the first online download sites, directly connected with ipod, scant(p) to buy music

Weakness
-expensive
-expensive compared to competitors like Dell and HP, due to positioning as a luxurious and professional brand
- creaky presence in business area
-due to the expensive price and incompatibility with other operating systems orchard apple tree computers are not preferred among companies
-not sufficient localization
-unlike in America, in that location is not enough localizing strategies in overseas markets, this is reason for weak sales in Korea
-repair and service issues
-A/S is not up to standards, only one year limited warranty policy, deplete to pay for exchange when damage is due to user, not enough service centers(especially abroad), competitors have far better A/S policies
-low market share in PC market
-normal users are not familiar with the MAC OS, Safari browser is hard to use in Korea (no flash, java, firefox etc.)

Opportunities
- finish and iTunes store is remedy growing
-with the launching of iPhone and iPod touch the application store has become a star for Apple, by taking only 30% of the revenue young applications are uploaded nonchalant and successful ones create huge amount of money. Still a large potential in the area
-still large potential market
-there is still a large population that are potential computer users (3rd world parties), the PC and MP3 market has grown with the development of new memory devices and more users
-development of “boot camp”
-program that enables Window OS to be run on a Macintosh, able to gain users that...If you want to get a full essay, order it on our website: Orderessay



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