Hospitality Strategic External Analysis

Table of Contents 1.0 Introduction2 2.0 The Organisation2 2.1 Location3 2.2 The Owner4 2.3 Products and attend to4 3.0 Vision and Mission Statement6 3.1 Vision6 3.2 Mission7 4.0 environmental Analysis9 4.1 General Environment (Macro Analysis) 10 4.2 Industry Environment (Micro Analysis) 12 4.3 line Level Strategy14 5.0 Opportunities and Threats14 5.1 Opportunity14 5.2 Threats15 6.0 Conclusion15 7.0 References16 10Introduction Boutique hotels are believed to have been invented in the early 1980s (Anhar, 2001). They are more unremarkably known for being small hotels and differ from large twine hotels and motels as they offer a more personalised service and the focus is primarily on individuality. This report introduces the Ohtel Boutique Hotel, in Wellington. We look at the various masterducts and services available to customers at the Ohtel along with a vision and mission statement of the hotel and how they were postdate about. The environmental analysis of the hotel is also referred to and the opportunities and threats of the organisation are specified. The primary(prenominal) purpose of this report is to find out all the pros and cons of the Ohtel expanding into the Auckland market.

20The Organisation Ohtel Boutique Hotel, 66, Oriental Parade, Oriental Bay, Wellington 6011, bracing Zealand. Phone: +64 4 8030600 Fax: +64 4 8030611 Email: room@ohtel.com Ohtel is the countrys first and only actor boutique hotel. It opened its doors to corporate and leisure guests on the initiatory of February, 2008 (Navigate Oceania, 2007). It is a small 10 bedroom hotel that caters to the needs of those that are interested in living in accommodation ground on lifestyle and attitude (Ohtel, 2007). Ohtel projects a sophisticated and urban chic (ibid). Ohtel prides itself on being able to provide musical note service through their staff that are friendly, humble and correct attention to detail (Trip Advisor, 2008). The Ohtel building is a stunning and... If you privation to get a full essay, order it on our website: Orderessay

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