Old Mutual Plc

1 Terms of Reference The report was directed by the University as a result of an assessment of the Marketing Management Program. Requirement of producing a commercialiseing fancy of an delegate FTSC 100 Companies. The writer was assigned Old Mutual PLC and was asked to produce a marketing plan consisting of three thousand words in length to be submitted on Tuesday 18 December, 2007. 1 2 Methods of Data Collection All data was quiet from using secondary data, which was sourced from Old Mutual website (2006 Annual Report). 2 3 companionship Situation Old Mutual is an international financial services concourse focusing on asset gathering and asset charge. The conclave primarily operates in the UK and South Africa, it also has operations in the US, Europe, Latin the States and China. It is headquarter in London, UK and employs about 53,152 people. The group save revenues of £19,918 million during the financial year ended December 2006, an ontogenesis of 38.6% over 2005. The net profit was £836 million in fiscal year 2006, a decrease of 3.6% over 2005.

OLD mutual PLC Type: Founded: Headquarters: Key People: Public trammel Company 1845 London, England, UK Christopher Collins, Chairman Jim Sutcliffe, CEO Industry: Revenue: Insurance, banking and asset management £4,713 million (2006) £1,093 million (2005) Operating Income: £1,714 million (2006) Net Income: 3 3.1 concourse Structure Through numerous acquisitions, Old Mutual plc has become firmly established in the global financial services arena. It has use the broad and well-established Old Mutual (South Africa) base to create a multinational business. Old Mutuals operations globally, privacy the following areas outside South Africa: Africa Asia Australia Europe South America United Kingdom United States The penetration of these areas enables us to good from economies of scale and sector and geographic diversification. It allows us to weather market fluctuations and other... If you want to get a full essay, order it on our website: Orderessay

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