Marketing

Realizing The Potential BEST CHINESE BRANDS 2007 Realizing the Potential We be pleased to present our imprimatur annual ranking of the best Chinese brands, in cooperation with 21 Century Business Review. This year, we examine first-class Chinese brands to a greater extent closely to help Chinese companies and their executives take notice of the deeper mindsets and methods influencing branding situations, learn from the experiences of successful practices of Chinese brands, and get inspiration from our ranking. tally to Interbrand, the brand value reflects the discounted cash flow of the total net it will bring to the brand owner in future. In other words, the brand stands for a part of the future hire of the play along. Therefore, for the companys management, brands are economic assets that need earnest management. The change in the brand value of a company comprehensively reflects the performance achieved by the management team victimisation various tools. When we follow strictly the methodology of brand evaluation, we gather up a clear signal of the progress outstanding Chinese brands are making. The minimum brand value required to put on our list this year increased from 1 jillion to 1.1 billion RMB, but the number of listed brands increased from 20 to 25, and 13 brands grew by more(prenominal) than 10%.

At the same time, the number of brands we ingest prominent, but can not list due to the leave out of public data or their B2B characteristics, is rising as well. totally these facts prove our observation last year: branding has shape a management focus of many excellent Chinese companies, and it is starting to produce an abundant return. With this background, we have attached more attention this year to the stories behind the success and failure of brands which are an indelible part of the Chinese civilization, and are rapidly become part of the global market. Together with all of you, we wish to assure the principals that drive the progress of Chinese brands rather than add meaningless... If you fate to get a full essay, order it on our website: Orderessay

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