Strategy Formulation

STRATEGY FORMULATION THE ECONOMICS OF LOW COST AIRLINES THE KEY Indian PLAYERS AND STRATEGIES ADOPTED FOR SUSTENANCE. SUBMITTED BY: Section B, Group 6 Kunal Jain (089) Maanick Nangia (090) Manish Bengani (091) Mehak Monga (093) Nimisha Goel (094) ACKNOWLEDGEMENT We authorise our gratitude to Professor Sonu Goyal for her cooperation and encouragement during the completion of this report. Table Of Contents An everywhereview of the Indian Aircraft industry| 4| Low Cost Carriers| 10| Strategies fol baseed by low cost carriers in India| 13| Comparative analysis| 44| Present scenario| 46| Future Outlook| 48| References| 50| An overview of the Indian Aircraft Industry T he Indian economy has stickn at an average rate of around 8% in the exit decade. The rise in business and leisure travel (both domestic help help and international) due to this growth, India emerging as a major product line and destination for international travel have all had a significant impact on commercial aviation in India. According to the airports authority of India (AAI), the passenger traffic is expected to grow at over 20% in the next tailfin years.

Since 2003 there has been sharp increase in both domestic and international traffic carried by and in capacity of Indian carriers. On the supply side, since 2003, when low utmoste travel in India was ushered in, a number of low cost carriers (LCC) have entered to reply this fast growing market. However, all of the LCC carriers andâ€"with rare exceptionsâ€"even the climb service carriers (FSC) charging higher fares have been making losses. By and large, in operation(p) a commercial airline in India so far has not been a profitable business. In 2007, the industry witnessed a wave of consolidations primarily to stem the tide of red ink. major players in the Industry: Indian Airlines:Launch: 1st heroic 1953Current Fleet: 91Variable fare, all frills. Flies to over 80 destinations over the world. Largest airlines in... If you want to get a full essay, order it on our website: Orderessay

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